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Recent Posts

Ruby Exits ‘Rubyverse’ In Search of New Worlds (& Stores)

For Ruby founder and CEO Noah Wunsch, making the move to printed cans comes with plenty of momentum and optimism – and a bit of heartbreak. “Having a sci-fi universe with a hibiscus volcano on the front of the can is something that I really love,” he said earlier this month.

A TikTok Mix-Up Leads to Big Boost for Happypop

Happypop, a brand of functional energy drinks created by Koia co-founders Maya French and Dustin Baker, saw online sales leap over 31,000% last week when TikTok creator Emmy posted a video about discovering a “happy” drink she had been buying.

Expo West: ROAR Turns Up the Volume After New Funding

We sat down with ROAR CEO Bill Lange at Natural Products Expo West 2024 for a discussion covering the brand’s retail strength, expanding distribution and new innovations across RTD and powder lines.

Taste Radio: Patagonia’s CEO Shares The Playbook On Preservation & Provisions

Ryan Gellert, the CEO of pioneering outdoor apparel and gear company Patagonia and Paul Lightfoot, the general manager of its food and beverage division, Patagonia Provisions, speak about how early-stage and emerging brands can actively incorporate sustainability and environmental responsibility into their business strategies.

Happy Products Launches RTDs, Targets Younger Coffee Drinkers

Happy products, the coffee brand launched by CPG entrepreneur Craig Dubitsky and Academy Award winner Robert Downey, Jr., has launched a four-SKU line canned coffee drinks less than two months after hitting the market.

Expo West: Why Pop & Bottle Needed to Launch Multiserve

In this video from Natural Products Expo West 2024, BevNET senior reporter Brad Avery spoke with Pop & Bottle co-founder and CEO Jash Mehta about why multiserve was a necessary format for the brand to compete in, how the woman-owned company has resonated with female consumers, and why the brand is growing when the rest of the cold brew coffee segment is declining in retail.

Expo West: Local Weather Forecasts Future of ‘Mind + Body’ Sports Drinks

We caught up with Local Weather CEO and co-founder Jon Alagem at Natural Products Expo West to discuss how the brand’s adaptogen-powered proposition fits into the modern hydration set, the keys to the brand’s growth thus far, and introduces its new flavor, Wildberry.

Taste Radio: The Innovation You May Have Overlooked At Expo West

Expo West 2024 remains top of mind for the hosts, who discuss how attendees’ perception of innovation and their evaluation of new products has evolved in recent editions of the annual event. They also spoke about how a confluence of global flavors and convenient, clean label foods and beverages is a positive sign for the industry as a whole.

Guayakí Announces Ben Mand As New CEO

Guayakí Yerba Mate is revamping its executive leadership, announcing today the appointment of Harmless Harvest chief executive Ben Mand as its new CEO, with Robyn Rutledge, the company’s interim CEO since November, transitioning to Board Executive Chair.

Sazerac to Acquire BuzzBallz RTD Brand

Spirits giant Sazerac announced today plans to acquire Southern Champion’s ready-to-drink (RTD) portfolio, including BuzzBallz, the spherical wine-, spirit- and malt-based cocktail brand.