6/14/2008 - New Two-Liter Coca-Cola Bottle To Debut In Chattanooga, Birmingham - Business - Chattanoogan.com

Coca-Cola Pilots Two-Liter Version Of Iconic Contour Bottle In Birmingham and Chattanooga

Two cities picked to debut Coca-Cola's newly shaped two-liter bottle - Atlanta Business Chronicle:



Coke to test familiar shapes in 2-liter size | ajc.com


Coke going retro for new 2 liter bottles | ajc.com

It's gonna be pretty crazy here next week. Lots of visitors, and lucky for me CVS breaks buy 1 get 1 free on 2 liter starting Sunday. Other United branches will start rolling them out in the next month. CCE Alabama will roll out with them in August.

I think the new bottle looks GREAT!. The old bottles are just plain old storage and delivery devices.

Ditto
Finally a 2 ltr bottle that you can hold on to.
I'm guessing that the new bottle will boost sales.

I'm not a coke drinker but have to admit those bottles look pretty good.

Here's the picture in one of those news stories:

The tought is it will increase sales. We were a test market for fridge packs as well(seems like we get first shot at everything. Vault as well) and the first year there was a 15% increase in 12 pack sales. That's a big lift when 12 packs are probably 50% of your sales. It's a great shot in the arm for you, when sales are lagging a little because of the economy.

Looks wise it is great. The Spite, Vault, Yellow, etc has the dimple look of a 20 oz Sprite bottle. It's easy to grip and pour, and the best of all, our competition cant copy us on this one.

Nice looking bottle....hope it makes it up this way

This isn't the first time they've tried this - they had 2-liter contour bottles back in the mid-90s, around the same time the 20 oz. contour bottles were launched. The 2-liters didn't last too long.

If I remember correctly, Pepsi Marion, IL had a Swirl or contour 2L bottle at one time. I remember seeing them many years ago.

Originally Posted by mjb1124

This isn't the first time they've tried this - they had 2-liter contour bottles back in the mid-90s, around the same time the 20 oz. contour bottles were launched. The 2-liters didn't last too long.

I was just going to mention that until I read what you wrote.

Well sorry to disappoint but this is going to be the company wide 2 liter bottle so it's here to stay this time. As far as Pepsi having one, they might have had a similiar one, but it wasnt contour, with contour being a Coca Cola trademark.