according to this article, coke zero has 1.5% market share in the US (as of July 2008). that should be enough to finally get it into the Top Ten sodas list this year.

here's a clip from the story:

Since its launch in 2005, volume for Coke Zero continues to
accelerate. Among 350 sparkling beverage brands launched since 2001,
Coke Zero is one of only six to surpass 1% market share, and the only
one to maintain it - with a current share of 1.5%. By using
irreverent, humorous communication and delivering Real Coke Taste and
Zero Calories, Coke Zero has established a strong connection with
young adult males and achieved the highest trial of any recently
launched Coca-Cola North America brand.

It's Free Coke Zero for Fans Across U.S. If One of 13 NASCAR(R) Drivers Wins Inaugural... | Reuters

Coke Zero will be rolling out a new marketing campaign soon, tying in with the new James Bond movie.

Coke Zero targets 007 fans | ajc.com

thanks. i heard about the new james bond promotion. maybe that will grab it a little more market share.

last year, the lowest members of the Top Ten sodas had 1.6% market share, so coke zero has to gain a little bit more. from what i heard, it has been growing at about 30% this year.

Yet most of the fast food industry is still dragging their feet when it comes to offering CZ. Wake up McDonald's!

Originally Posted by Pixel

Yet most of the fast food industry is still dragging their feet when it comes to offering CZ. Wake up McDonald's!

good point. i mean, is there ANY other product in the soft drink industry that's growing at 30%? and, yet... you can only find it in the supermarket.

i think it has more to do with coke not wanting coke zero to eat diet coke's lunch. diet coke is very close to passing pepsi as the #2 soft drink (probably just another year or two)... so that might be the reason.

Zero seems to be catching on in the fountains. Wendy's, Zaxby's, Chick-Fil-A and Outback Steakhouse come to mind off the top of my head. I suppose the biggest coup will be when McDonald's beings to offer it (which they may already. I just never go there).

The popcorn bags at the AMC movie theater I went to today were advertising Coke Zero "coming soon to a theater near you".

Originally Posted by Swifty

Zero seems to be catching on in the fountains. Wendy's, Zaxby's, Chick-Fil-A and Outback Steakhouse come to mind off the top of my head. I suppose the biggest coup will be when McDonald's beings to offer it (which they may already. I just never go there).

I've still not seen CZ at any Wendy's. Could this be a regional franchisee thing? The corporate website still doesn't show they offer CZ either.

Yeah, I've seen CZ at Wendy's locations in other areas, but not around me.

The Wendy's I go to (Chicago) has it and often
there is some P.O.P. free standing and on the sign board.