Ok, so if I have a juice that I want to get on shelves, I will be the distributor. So, their are two people that make money: the store owner and myself.

If I can get it in enough stores, I will need others to be distributors. In this case, three people must make money: the store owner, myslef, and a distributor.

How much profit is a reasonable/expected - generally speaking - for each party when selling beverages (in my case it is juice)?

Im trying to figure out feasability and Id like to know what guidelines I should be working within. Im not sure if beverages are a high or low margin profit item across the three parties that must make money.