someone posted this on another website:

Yeah, this logo sure does lead itself into that interpretation doesn't it?

I'd seen this one previously:



Which, is paradoxial, as the biggest ass-crack shown is on on a diet soda.
You'd think the Pepsi drinker would have the biggest crack!.

lol.

never saw those, but that's funny.

I picked up some of the new Pepsi fridge packs.
Pepsi has given new meaning to the concept of dull.
The fridge pack and can designs have the shelf appeal of burnt toast.
I find it hard to beleive any focus group of cola drinkers would
favor this design concept.

Originally Posted by Mr Zabe

I picked up some of the new Pepsi fridge packs.
Pepsi has given new meaning to the concept of dull.
The fridge pack and can designs have the shelf appeal of burnt toast.
I find it hard to beleive any focus group of cola drinkers would
favor this design concept.

maybe instead of asking a focus group which design they liked best... pepsi decided beforehand that they wanted to give pepsi a more sophisticated look; and, therefore, didn't ask people which design they liked best, but instead asked them which design looked most sophisticated.

in other words, their goal was not "pizzazz" or mass appeal... it was sophistication.

i'm just guessing, of course. but judging by the reaction to most of the people on this board (and others), the design is a big flop.

supposively mtn dew has already changed

TheDieline.com: The #1 Package Design Website, World's Best Packaging: "MTN DEW" Cleans up their act

I'm seeing Pepsi and Diet Pepsi in the new fridge packaging, and Diet Pepsi 6 pack 24 ounce - the label is shiny.

Originally Posted by Chad.

supposively mtn dew has already changed

TheDieline.com: The #1 Package Design Website, World's Best Packaging: "MTN DEW" Cleans up their act

yeah. the NEW NEW DEW design is much better than the old new dew design.

Originally Posted by popologist

yeah. the NEW NEW DEW design is much better than the old new dew design.

True... it looks better than the proposed one... but IMO it looks a lot like the old one (except for the flying mountains and the mtn instead of mountain):

Originally Posted by fusion

I'm seeing Pepsi and Diet Pepsi in the new fridge packaging, and Diet Pepsi 6 pack 24 ounce - the label is shiny.

Yep. I saw it on this pic at flickr... and probably the people is a little confused with this new packaging...



http://www.flickr.com/photos/bierdoctor/3059100077/