Interacted with a PR rep who is working with Pepsi on the Mountain Dew Voltage rollout. I asked her when the Voltage logo is slated to get the redesign treatment like the flapship. Her response was along the lines of "not sure it will be redesigned", "it's obvious that some of the other products haven't done as well" (mentioning Tropicana), etc. Granted, this isn't the official corporate line, but I thought the comment was interesting.

PBG's new logo:

Originally Posted by Tannerman

Interacted with a PR rep who is working with Pepsi on the Mountain Dew Voltage rollout. I asked her when the Voltage logo is slated to get the redesign treatment like the flapship. Her response was along the lines of "not sure it will be redesigned", "it's obvious that some of the other products haven't done as well" (mentioning Tropicana), etc. Granted, this isn't the official corporate line, but I thought the comment was interesting.

like i keep saying. if sales continue to plummet for pepsi (like they did in 2008), they'll scrap this new design.

If anything this new logo is generating interest and sales and not taking away from the brand as a whole so it will not be scrapped whatsoever..unlike coke who likes to half ass market things we do it all the way..although we take a ridiculously long time doing it.

I like the current Voltage logo personally. I'll be the first to admit though that I hadn't tried revolution during the initial vote, but I really love Voltage.

The Marketing company i work for is doing the Campaign actually for Mountain Dew and I get a steady supply of the drink whenever I come into the office.

Insofar as Pepsi's new logo I really like it. It seems very distinct.

Originally Posted by lordmadone

If anything this new logo is generating interest and sales and not taking away from the brand as a whole so it will not be scrapped whatsoever..unlike coke who likes to half ass market things we do it all the way..although we take a ridiculously long time doing it.

i find most of what you just said very hard to believe. the overwhelming reaction to the new pepsi logo (by advertising pros, journalists and regular people) has been negative.

do you have any sales figures or hard data to back up what you just said?

The negative attention to the Pepsi logo is the only thing bringing more attention to the brand. The sales are still the same.

However, over years sales will always increase as a whole, but that is because America's population keeps getting bigger.

Originally Posted by XLS_04

The negative attention to the Pepsi logo is the only thing bringing more attention to the brand. The sales are still the same.

However, over years sales will always increase as a whole, but that is because America's population keeps getting bigger.

but sales have actually been down five years in a row...

Well Pepsi-Cola is not available in as many places anymore. In the last few years Subway and Wendys are among the few that have dropped their products in favor of selling Coke. Many schools in the country no longer offer soda machines, so that effects the soda category. Sales of their cola might be down but the Pepsi corporation might be getting stronger in other aspects which help the company survive. It works the same way for Coca-Cola as well. But The logo has nothing to do with somebody wanting to buy a product they don't like....unless they are collecting it.

Originally Posted by XLS_04

Well Pepsi-Cola is not available in as many places anymore. In the last few years Subway and Wendys are among the few that have dropped their products in favor of selling Coke. Many schools in the country no longer offer soda machines, so that effects the soda category. Sales of their cola might be down but the Pepsi corporation might be getting stronger in other aspects which help the company survive. It works the same way for Coca-Cola as well. But The logo has nothing to do with somebody wanting to buy a product they don't like....unless they are collecting it.

i understand what you're saying, and pretty much agree, but... why do coke and pepsi spend so much to revamp their logos, if they have no impact? they must believe it impacts somebody...