It's sort of like Pepsi's "new Coke moment," except that it's not as dumb as changing a secret formula, so the outcry isn't loud enough to force the powers-that-be at Pepsi to see it's a mistake. And, so, they may end up living with this mistake for awhile.
It's all going to come down to the market share numbers. If Pepsi sees a bigger slide than last year (which was huge), then maybe they'll switch back. If not, they'll probably stick with it.
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Thread: New Pepsi Logo
- 12-23-2009 07:34 PM #251



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