I hope they dont make the new logo look monotone and 2-D like they did with the Tropicana lemonade logos a few months ago, those logos look plain and empty.

I still can't believe they would ruin the iconic globe and make it a smiley face. This might be the first Pepsi logo redesign that I actually hate....we need more pics of it though.

I wonder if the Pepsi script will change too...

BTW, the new Pepsi globe reminded me another logo from the same family ...Pepsico's Sabritas

i can't be sure, but maybe the reason that pepsi is losing market share faster than coke is because pepsi has always targeted its marketing at young consumers... and young consumers are rather fickle... and they have a lot more choices these days (a lot of them healthier than soda).

therefore, since they relied so heavily on youth, perhaps they're paying a bigger price as youth moves to other beverages.

furthermore, since coke is relying heavily on diet coke and coke zero... which probably appeal more to older consumers ("older" being above 30), maybe coke is losing fewer drinkers.

this is just a theory, of course. i'm sure there's much more to it than just this.

Originally Posted by popologist

i can't be sure, but maybe the reason that pepsi is losing market share faster than coke is because pepsi has always targeted its marketing at young consumers... and young consumers are rather fickle... and they have a lot more choices these days (a lot of them healthier than soda).

therefore, since they relied so heavily on youth, perhaps they're paying a bigger price as youth moves to other beverages.

furthermore, since coke is relying heavily on diet coke and coke zero... which probably appeal more to older consumers ("older" being above 30), maybe coke is losing fewer drinkers.

this is just a theory, of course. I'm sure there's much more to it than just this.

My guess is that the Pepsi brand management upper suits have been smoking their lunch. You make a good point. I think Pepsi has done a poor job at developing the youth market.

And as far as a smile is concerned, I personally thought the 1987-91 logo had the most inherent "cheeriness" to it. Much more so than this "thing" they are trying now.

Originally Posted by Ram0n C0keah0lic

I wonder if the Pepsi script will change too...

Pepsi, Diet Pepsi and Pepsi Max will use all lower-case fonts for name brands.
BevNET.com - Pepsi to redesign core products icon

heres the key points from the article
*Graphical redesign of core Pepsi CSDs Pepsi, Mountain Dew and Sierra Mist and a rebranding of some products. Mountain Dew will be renamed as “Mtn Dew” on packages, and Diet Pepsi Max will be known as simply Pepsi Max.
*Pepsi, Diet Pepsi and Pepsi Max will use all lower-case fonts for name brands.
*Gatorade will also receive a redesign, focusing the brand on the letter G.


The gatorade redesign sounds so stupid, the lightning bolt is the ICON for gatorade and everyone knows that.

I have been talking with management among my PBG plant and this seems like a rumor..nothing more as of yet. If it is a truth I hate it.

Also I love how diet pepsi max is also receiving a redesign, even tho THEY JUST redesigned it the other week! I know, I know to remove the diet, but still...

If this is the new logo then I think we may have just seen a chink in Indra Nooyi's armor.

Can you imagine the logos of the Pepsi bottling companies with the new Pepsi globe design?...