i think the pepsi max packaging is the least successful. it just seems bland to me. i really liked the original packaging though (when it was introduced).

even so, it seems that pepsi is trying to do what coke did last year, and kind of get all of its brands on the same page... which makes sense.

i think why some people are shocked by the new design for pepsi is that usually pepsi's new designs are bigger, brighter, bolder... but this time they went the minimalistic route (again, following coke's lead).

there must be a reason both soda companies are following this path. marketing research must be telling them something.

Originally Posted by popologist

there must be a reason both soda companies are following this path. marketing research must be telling them something.

I thought first that it was a drastic decision but actually I readed again the news and it said that Arnell Group, the company commisioned by PepsiCo to design the new packaging, spent five months designing this logo... so you're right, probably there's marketing research there...

haha saint... well funny thing is they have no problem ordering us new uniform pants or whatever..its just that it takes FOREVER..I am wearing shorts now in below 50 weather ..I ordered new pants at least two months ago..new shirts at least 3 or 4 ..haven't recieved either.

Anyways the can designs look good but the 12 pack FMs look really ho hum.

Not sure who said it but the diet pepsi max new design looks great from the one one before..a lot more modern in correlation to its new age appeal..its initial design was too silvery and dull...inconsistent.

Like I said they do not want to spend any money. Sure they will take your order for new uniforms, but when it comes to actually paying for and you receiving them that is another story.
I started way back when in the month of June, when I ordered uni's I ordered a coat/liner combo. I got uni's in about a month, I went thru the entire winter with no Pepsi coat to wear while I was in the process of delivering Pepsi, they said "it's on order" over and over. I was asked at least once a week why I was wearing a New Orleans Saints coat to work (when it was 30 or below, or when there was ice/snow) I always replied "because Pepsi doesn't think that I need a coat I guess, This is the only coat I have that doesn't have another companies logos all over it. I could wear one of those if you like" I finally got the coat I ordered in late September, a full year and 4 months later. When the coat finally came in I didn't even drive a truck anymore I had moved into sales by then. The other sales guys were mad because Pepsi didn't order them a new coat "THIS YEAR" and wanted to know why I had gotten a new coat. I don't think that any of them believed me that it was ordered over a year previous to my receiving it. PBG (here anyway) now doesn't order sales personel anything other than uniforms shirts and pants. If you want a Pepsi coat they will give you an order form and YOU have to pay for it.

I wounder how many shelving opportunities are lost due to
a poor "we don't even have company gear" sales image.
Gee, cheap to spite one's nose is pretty darn lame.

The new logos of Pepsi and Sierra Mist are out now at www.pepsi.com, www.sierramist.com and www.pepsiproductfacts.com, Mountain Dew still has its current logo

Originally Posted by XLS_04

I hope they dont make the new logo look monotone and 2-D like they did with the Tropicana lemonade logos a few months ago, those logos look plain and empty.

I still can't believe they would ruin the iconic globe and make it a smiley face. This might be the first Pepsi logo redesign that I actually hate....we need more pics of it though.

I completly agree with the new Tropicana!

I just acquired a set of the cans..

Wow those are awful.

They are awful