Per the article in BevNET's news section:

The brand’s blue and red globe trademark will become a series of “smiles,” with the central white band arcing at different angles depending on the product.

I went ahead and mocked up the logo they had provided in the article against the current globe logo:

Thoughts on the new logo? Or the general Pepsi rebranding/redesign mentioned in the article?

Doesn't work for me at all. It is totally off base to all other logos ever created since 1950.

Notice that every logo has the wave in the center of the globe that starts and finishes in the same spot and has for the last 58 years.

I think they need to play off other ideas and use the Pepsi Logo as it was first designed and work the globe into the background. Just as they have in the past, just with a little of today flare.

What have they done!

What's the point of the smile idea anyway? here's my rendition.

Also, does Pepsi not realize that we live in a society of self conscious people who want gleaming white teeth? From their toothpaste, mouth wash, dental visits, bleaching and everything to get a white smile.

Is it really smart to have a Cola advertise based on smiles? When it's one of the largest causes of stained teeth?

If I designed the Pepsi logo it would be facing down and vomiting.


Get it? Cause I don't like Pepsi.

In the words of Sylvester the Cat......
" I think I smell a pus$y cat."

This new logo is nasty.
This must be a prank.
The current logo is universal world wide.

Pepsi to cut 3,300 jobs as weak economy hits soft drink sales - International Herald Tribune

"Smiles" ? ? Sorry doesn't work for me at all.
-Andy

looks terrible

seems like a mistake. maybe a bit too different from their traditional logo.

pepsi has one of the most recognizable logos in the world... why make such a radical change?

i can't say i hate it, but... if you hadn't told me it was the new pepsi logo... i may not have made the connection.

i doubt it will last very long.