Quote:
Originally Posted by popologist
removing the word "classic" is long overdue. let's hope they do it to all their coke packaging soon.
|
No word on regular Coke dropping the word classic, but the Caffeine Free Coke graphics will not be the same as the current graphics. I believe there are two different designs being tested.
You can't always go by what is test marketed though, or plans they have with changing a beverage. In 2006 they wanted to reformulate Coke zero with Splenda for the following year but it never happened. Another example is a Caffeine Free C2 that was test marketed but never was used.
Also Coca-Cola tried slowly removing the word "classic" in 1994 to only one facing and then in 2003 the word "classic" was brought back to facings on both sides of the bottles and cans.