Here are some of the major happenings in January, February, March and April 2009 at CCE:

* V8 V-Fusion Acai Mixed Berry (12 oz. Bottles)

* Minuate Maid 6-Pack 500 ml. (Lemonade, Light Lemonade, and Light Orageade)

* Powerade Re-Launch w/ ION4 Advanced Electrolyte System

* Nestea Red Tea Pomegranate Passion Fruit (20 oz. Bottles & 12-Pack 500 ml.)

* Dasani Essence (18.5 oz. Bottles: Lime, Strawberry Kiwi, & Black Cherry; 4-Pack 16 oz. Bottles: Lime and Strawberry Kiwi)

* VitaminWater10 (20 oz. Bottles: XXX, Energy, Essential, and Multi-V; 4-Pack 16 oz. Bottles: XXX & Essential)

* VitaminWater Flavors: Tranquilo (Tamarind-Pineapple) & Sync (Berry-Cherry)

* VitaminWater Multi-Packs: 4-Pack 16 oz. Bottles: XXX, Power-C Revive, and Energy; 8-Pack 12 oz. Bottles: Power-C, Revive, Essential, and Focus

PowerAde "re-launch", again!?!? this is like the 4th time. As far as Minute Maid, they should have kept the Limeade flavor around. Have not tried Orangeade flavor yet though.

Now I know they will be test marketing new graphics for Caffeine Free Coke in very few select areas with the word "classic" removed. Have they said anything to the employees yet? They probably wont say anything unless they decide to use the graphics.

Some of these things mentioned that Coca-Cola will be doing was thought of about 10 months ago, glad some of it is actually getting the green light. They will also be continuing to try the 16oz. bottles in more C-Stores. These bottles will be made with less plastic and should be lighter.

I will have to look more into a relaunch for PowerAde though, because they can only re-launch something so many times in a 15 year period.

CCNA says it has transformed Powerade with a revolutionary new formulation based on the latest hydration science, which enhances the brand's ION4 advanced electrolyte system. The new formulation will sport new graphics and a new sour melon flavor, replacing Green Squall, and will be backed by a multifaceted national marketing campaign, according to the company.

Did you say removing "classic"?

Is this a preliminary test to see if they can remove "classic" from regular coke packaging as well?

removing the word "classic" is long overdue. let's hope they do it to all their coke packaging soon.

No word on Sprite Green?

any pictures?

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Any word on when the new vitamin waters will hit? That cherry berry sounds good.

March 2009

One good sign on the Target X-Mas bottle the word "Classic" was not used.