According to the Wall Street Journal, Coca-Cola will release a new campaign for this 2009 called "Open Happiness" and it will replace the "Coke side of life" campaign, the print ads will be released next week according to WSJ and the TV ads will be released during the Super Bowl.

More here:
Coca-Cola to Uncap 'Open Happiness' Campaign - WSJ.com

sometimes i think these soda companies try too hard to sell themselves to a whole generation or emotion.

why not just call it what it is... an indulgence--a sweet, tasty... indulgence. some foods simply taste better with soda (than with juice or water). foods like pizza and chips, etc.

The new print and TV ads are out now at the corporate website of The Coca-Cola Company... and according to the press release, the new campaign will be released today at FOX during American Idol...

Coca-Cola - Press Center - Press Kits - Open Happiness - Introduction

IMO all the ads are really cool!