no, it was diet dew.

Originally Posted by the saint

no, it was diet dew.

Thanks for the info, damn that sucks though.

Yes I am sure it will.

I'm pretty sure Ultra Violet will hit shelves late this summer. I think the Pepsi folks are finally starting to see some untapped potential in this growing diet brand. I'm curious as to the flavor profile on this one.

Originally Posted by the saint

Actually seen something from a certain large drug store chain (that will remain nameless since it was C onfidential info and i do not need to V i S it the boss about it)
that was sending back their authorization letters for it to be in all stores. I could not tell you a time frame exactly but the paperwork had all of the upcoming ad activity thru halloween. I would think that this could be a signal that it will be soon, I may be wrong, who knows, I am just a poor dumb pop man.

outstanding. I am a strict Dt Dew drinker.

Originally Posted by mofizz

I'm pretty sure Ultra Violet will hit shelves late this summer. I think the Pepsi folks are finally starting to see some untapped potential in this growing diet brand. I'm curious as to the flavor profile on this one.

As am I. Violet=purple...so...grape? Berry?

dt.mt.dew ultra violet is definately confirmed..I have seen the future cooler set layouts for it..the other one I am not so sure of..and umm can pepsi friggin change over all the labels to the current style yet FFS!?!

I also saw a 12 pack shelf tag for Ultra Violet at Food Lion last week.

Seen a sample 20 oz bottle of UV today at office. Really really pale purple liquid. New style graphics and logos. Usually at this point (having samples delivered) it is about a month before rollout.

lordmadone, fusion, the saint... thanks for the confirmation and updates regarding Ultra Violet.