At this stage of CZ's national roll out and it's growing market share;
IMO I do not think McDonald's would need to do a test market.
CZ is a strong seller especially at the fountain.
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Don't worry, be happy. Meher Baba
At this stage of CZ's national roll out and it's growing market share;
IMO I do not think McDonald's would need to do a test market.
CZ is a strong seller especially at the fountain.
I agree, but McDonald's isn't convinced. They said CZ will only roll out in test markets.
Here where I live in Windsor Ontario Canada. They are running a promotion for the summer for any sized drink for $1 and then in huge letters/pictures "featuring Coke Zero and Fresh Brewed Iced Tea" I gulped a LARGE Coke Zero on Day 1 and every day since. Great when I am driving around on a warm day!