Has anyone come across this new look for Royal Crown Cola? Is it permanent?
Someone reported finding a bottle with this new look at Wal-Mart and a NASCAR race team has its car decked out with this logo.

I have to say this vintage look is an improvement over the current logo.





Current logo for comparison:


Vintage RC can with old logo:

Damn, it's about time they did something like that! looks good to me. I'd hope it's a permanent change. For the longest time their drinkrc .com website was a dead link for me, now I see it goes to Cad-Schwps RC page, but that page hadn't changed in years.

I see the "crown" is back, although that doesn't really resemble any of the previous crowns they'd used:


-Andy

The crown is a nice touch. Who distributes RC these days? Is it Dr Pepper?

Yes it is permanent. The CROWN is from early 60's on the NECK.

does anyone know the highest market share that RC ever earned in the US? i know it was always a distant third... though i think Diet Rite was a big seller in the early days of the sugar-free market.

Originally Posted by popologist

does anyone know the highest market share that RC ever earned in the US? i know it was always a distant third... though i think Diet Rite was a big seller in the early days of the sugar-free market.

You be would correct. Diet Rite beat down TAB pretty good at least at my house in the 70's.

Originally Posted by The Truth

Yes it is permanent. The CROWN is from early 60's on the NECK.

Oh okay cool, I don't know if any of the old RC bottles I have, have that on them, they are not nearby for me to check. I'll have to look and see.

The RC car didi not qualify, engine trouble.
I see that Royal Crown Cola is again on the label. It's not on the current can.

Not as cool as the old diamond logo, but I like it.

Now if they would bring back the old formula