I get the Gatorade Lemon-Lime and Gatorade Lemonade mixed up all the time now. As others have said all the bottles look the same now.

From the headline story:

PepsiCo CEO Indra Nooyi, during an earnings conference call, said that most of the brand’s losses have come from casual Gatorade drinkers, those that were buying it simply for the taste.

Those users, Nooyi said, “didn’t really have a right to exist in the Gatorade world.”

The product’s core users have always been athletes, she said, and that’s what the brand will focus on going forward.

That's an insane amount of spin right there. She's basically saying "Why no! In fact, we don't need more money, thank you very much!"

she sounds incompetent.

i mean, first the extreme logo changes... and, now, she pretty much insults gatorade drinkers.

in my opinion, she should be fired.

Yeah, that's about the stupidest thing anyone could say about their product and their customers. Customers are customers. If they didn't want non-athletes as customers, then why create drinks with catchy names and a line of 12oz flavors called "All Stars" for kids? Why not just stick to the basic flavors - orange, fruit punch and lemon-lime?

The idea of being successful in business is to grow your business, not shrink it by alienating a large portion of your customer base. I'm willing to bet the farm that more gatorade (in bottles, not powder mixed into those big jugs) is consumed in non-athletic situations than in athletic ones.

You hit the nail on the head.

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Don't worry, be happy. Meher Baba

that woman is running pepsi into the ground...

BUT, BUT, BUT, BUT, she is creating a more diverse and non discriminatory workplace.

She taking the responsible road on admitting to a large group of people that mountain dew does in fact cause acid erosion their teeth by paying for them to be fixed and buying the "pro-bono" dentist a new rv setup to go into the hills and fix their teeth. Then come back and say it isn't mtn dews fault that their teeth are rotten. Then come back a third time saying that pepsico will help to "recruit" more "pro-bono" to fix these peoples teeth. here is one link

http://abcnews.go.com/Health/Story?id=6899312&page=1

She is bringing a new demographic of not just new Pepsi drinkers into the Pepsi family but a large new demographic of drinkers into the whole Pepsico family of brands by introducing "new and exiting" logo and graphics changes.


blah, blah, blah, blah so on and so forth. I just hope my pepsi stocks don't crash during her tenure and become useful as toilet paper. The name of the company is "PEPSIco" hence PEPSI is where the money originally came from. I understand people are moving to healthier things but I honestly think she would quit making Pepsi tomorrow if she could get away with it. She is all about "health and wellness" and it has filtered over to PBG. So now I get crap in the mail about my "health and wellness" all the time, we have "health and wellness" meetings about once a month, surveys to fill out a couple of times a year, the list goes on and on. We get the whole speech of soda isn't healthy and we should push aquafina, g2, proplel and lifewater more, then they scream because soda sales drop. the lady is an enviromentalist wacko like Gore and the like, wants all of us little people to carpool and use masstransit and use fluorescent bulbs to save the world but they themselves have 5-6000 a month electric bills in EACH of their homes and take PRIVATE planes wherever they are going.

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If what you did yesterday still looks big, you haven't done much today.

thanks for the added info, Saint. after all that, i'm surprised she didn't change the logo to shades of green. lol (i guess your stocks can be thankful for that.)

my guess is that, if pepsi's market share suddenly plummets faster than it already was and diet coke overtakes it this year, she'll be forced out.

at first, i just thought she was incompetent, but it seems that she also has an "agenda." an agenda that isn't consistent with making money. who hired her anyway?

Here's the new mexican Gatorade label, the one at the left is the old one and the one at the right is the new one...

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Destapa la felicidad - Open Happiness

So...she bleeds. Not good.