it will be interested to see the market share numbers this year. pepsi really had a rough year last year (even worse than coke). i'm guessing that's why pepsi went with such a dramatic makeover.

but if pepsi continues to lose market share faster than coke, nooyi may be the next to go. at this point, none of us know if the new logo has hurt or helped sales (or maybe had no effect at all).

Looks like the Tiger line isn't doing all that well. I saw a ton of loose bottles, and 6 and 8 packs at Big Lots last week, and I noticed yesterday that Food Lion is deleting the 8 packs and 32oz bottles from their set.

Whether you like the new logos or not, if you like the taste, does it really matter? If you know it tastes the same as when it had the old logo, why wouldn't you continue to purchase it? That's retarded.

Because, as others have noted, people are getting the flavors mixed up as a result of the new packaging. People will think regular Gatorade is G2, or that Lemonade is Lemon-Lime, and so forth.

Maybe if they read the flavor on the label, they wouldn't get mixed up. I guess Gatorade forgot about the lack of common sense in the general population.

They also changed the names of the different lines, from Fierce to Bring It, Rain to No Excuses, AM to Shine On, X-Factor to Be Tough, and Tiger to Focus.

Which makes absolutely NO SENSE. Why mess with a good thing? Why rename your product? What's next? Pepsi is going to be called P? sheesh.

Originally Posted by JasonCH18

Maybe if they read the flavor on the label, they wouldn't get mixed up. I guess Gatorade forgot about the lack of common sense in the general population.

I think this point is valid, but for alot of routine purchases, colour and logo are the two things that help quickly identify what you are purchasing. Having two identical colours and just slapping a G, with a tiny tiny reference to the flavor will for sure make anybody pick up the wrong flavor more often than not. Way to alienate your customers....
I'm guilty of the same thing. I'm in a rush and i've picked up rain instead of g2 so many times now that i've switched to powerade zero.

Funny thing is, I didn't realize that during a recession athletes don't work out as much (so they don't drink as much gatorade). Even at my gyms I notice that people are drinking less Gatorade, the gyms are just as busy, and guess what, drinking more WATER! LOL.....
I used to have respect for the ceo of Pepsi but until she said that remark, I totally realized she has absolutely no idea what she's doing...at all.

If Coke was smart, they would start a word of mouth campaign saying that vitaminwater is more beneficial to those individuals that are dehydrated (medically and those nursing a hangover) to really stick it to Gatorade

Would not using different colored caps be the
the solution to Gatorade's sub category design
problem? How easy would it be to have a colored
cap system?

Originally Posted by JasonCH18

Maybe if they read the flavor on the label, they wouldn't get mixed up. I guess Gatorade forgot about the lack of common sense in the general population.

people don't want to read labels when they're in a busy grocery store. they want to pick-up what they like and get the heck out.

it's just dumb to mess with a good thing.

i was at a store once and had to explain to some lady that "sprite zero" was the same thing as "diet sprite" (or "diet sprite zero").

not everyone comes to bevnet.

I had people swear up and down that we changed the formula when the name changed from Diet Sprite to Diet Sprite Zero.

The formula had actually been changed a few years prior, with the addition of a second sweetener.

As I had predicted, DSZ was just a transition name, much like Coke did with Dannon > Spring! by Dannon > Spring! (and now it's Aquarius Spring!)

A coworker was telling me about a customer who was basically following him around a store, harrassing him, saying she wanted the FRESH Diet Coke! This stuff is only October! Which is the freshest we have right now. Then she pointed to the dates on Coke - but that has April dates! She couldn't understand that diet sweeteners break down. Splenda seems to have the longest shelf life - the Diet Coke w/ Splenda from Philadelphia Coke (is anyone else still making it?) has 2010 dates.