Originally Posted by juniorjin

Funny thing is, I didn't realize that during a recession athletes don't work out as much (so they don't drink as much gatorade). Even at my gyms I notice that people are drinking less Gatorade, the gyms are just as busy, and guess what, drinking more WATER! LOL.....
I used to have respect for the ceo of Pepsi but until she said that remark, I totally realized she has absolutely no idea what she's doing...at all.

I too used to have a lot of respect for her as well. That statement, if she said it, was clearly irresponsible as well as totally false. Pepsi seems to be full of excuses lately.
Never,Never say anything that can be refuted with facts. FACTS are that during a recession that people start taking better care of themselves because they are reminded of what truly matters to them and Health is one of the biggest!
Gyms across America have seen increases in membership as well as those attending(those that have memberships but do not go to the gym on a regular basis).
My company is situated clearly in the heart of the Fitness Industry and we have still maintained steady sales as well has our competitors. The trade magazines I read are telling the same story about increased visits to facilites and increased membership.

Funny, though, Gatorade is affected by the recession by PowerAde is not!?!?!?!? go figure that one out.

Beverage Digest is reporting changes may be in the works for Mtn Dew and Sierra Mist graphics. Hmm...

Originally Posted by fusion

Beverage Digest is reporting changes may be in the works for Mtn Dew and Sierra Mist graphics. Hmm...

They, PepsiCo, might as well wave the "white flag" and surrender the category if they intend to change Mist yet again. What a dissapointment that brand has been.

i hope they do, the sierra mist packaging has knock off quality labeling. (and i'm sure most would say knock off level taste) only if they bring back sierra mist orange, will i be buying a sierra mist product anyway.

Originally Posted by fusion

Beverage Digest is reporting changes may be in the works for Mtn Dew and Sierra Mist graphics. Hmm...

which probably means there will be changes coming to pepsi again too. they're probably just trying to save face and do it gradually.

Hello all. Long time lurker, finally felt compelled to jump in the fray.

I am in the minority on this one. I love the G campaign. In fact, I would say that my Gatorade consumption has gone up more than ten times over as a result.

I used to drink maybe an 8-pack or 2 a year of Gatorade's Lime 'Rain' flavor. I am a fan of all things lime, and remembered not being crazy about the salty flavor of regular Gatorade from high school sports days. The 'Rain' has a much crisper flavor.

Initially I was confused by the switchover, initially not realizing that 'Rain' has the 'No Excuses' text on the bottle (I thought it may have been discontinued), but after a bit of quick investigation when the changeover was made, the confusion subsided.

The change also made it simpler for me to differentiate between the different product lines, and as a result, I've tried many more flavors and sub-brands (Tiger, G2, AM, etc). In fact, the only time I've been confused was when I grabbed a bottle of the Michael Jordan Championship Gold thinking it was a Tiger Woods... and those are the 2 lines that have packaging that deviates from the similar 'G' style of the rest of the product.

I think that the new store displays (as shown in the picture above) are actually easier to navigate as well.

I still prefer Vitaminwater as a whole, and definitely stick with it most of the time, but I've drank more Gatorade since the switchover than I have since 1993.

...and, even aesthetically, I love the G packaging.

But I am just one man.

hmm. could Oakland be the guy who designed the new logos?

Originally Posted by popologist

hmm. could Oakland be the guy who designed the new logos?

Ha I actually thought my post might sound like that. While I did work for 3 years in the liquor industry as a graphic designer, I unfortunately wasn't able to crossover and land the Gatorade account

I do agree that the Lemon-Lime and Lemondade flavors look almost identical and are easily confused.

I would think the nod to VW at the end of his post would have clued you in..considering it is a coke product..

People talking so badly of sierra mist is funny because the brand has lasted for a long time..and yeah through many label changes(but ironically everytime there is a logo/label change coke seems to do the same thing for sprite) but it STILL sells well enough as a brand and its temporary and seasonal flavors make it that much more appealing..it is profitable unlike that garbage dump bin full of money called "vault". It like vault is up against a beast of a competitor in its category but unlike vault..it has lasted and stood the test of time and hasn't lost shelf spacing but actually gained some and sold even better..especially with the ruby splash variation..that PLE has really taken off.

Talking About a Revolution - Beverage Spectrum Magazine

Gatorade Tiger sales down 57% - no wonder I've been seeing so much of it at Big Lots, and Food Lion just deleted it completely from their sets (8 packs and 32oz).