This pre/post branding is doomed to fail.
Once again the average impulse Gatorade shopper will
get confused and may just skip over to Powerade.
Simple is as simple dose....IMO

Good point, Zabe. I wonder what percentage of sports drink sales are impulse purchases, and what percentage are planned? I know impulse purchase percentage for soda is very high. That's why it's placed prominently on endcaps or lobby displays, sometimes with catchy signs and display pieces, to get you to look at it, and buy some.

And for some people, the soda ad may drive where the shopper decides to do their weekly shopping. That's why most chains put some sort of soda ad on their front page, to draw shoppers that may not be chain-loyal into their store.

Originally Posted by JasonCH18

Whether you like the new logos or not, if you like the taste, does it really matter? If you know it tastes the same as when it had the old logo, why wouldn't you continue to purchase it? That's retarded.

Ask the marketing brains at Coke. They were amongst the first to discover the value of branding and hammering it into people's heads to the point where the logo IS the product.

It rings a bell in the consumer's mind. It makes them feel good. They recognize something familiar that they've had with them throughout their lives.

Not to mention companies work long and hard to establsih that kind of branding. This idiot CEO at Pepsi threw away one of the most recognizable logos in the world. Tweaking it is fine; throwing it away is incompetence.