Yeah, the 2L look a lot like the 16oz bottles now, with the BIG Coca-Cola logo.

The Associated Press: PepsiCo: Consumers will keep focus on low prices

Originally Posted by CitrusCola

The Associated Press: PepsiCo: Consumers will keep focus on low prices

This article points out what I was saying. PepsiCo's case volume is down 6% for the year so far. Last year, it was down 4%.

Between 2007 and 2008, Pepsi Cola's market share dropped from 10.7 to 10.3 (so it lost 0.4 pts).

Meanhwile, Coca-Cola Co lost 3.1% case volume last year. Diet Coke's market share held steady at 10.0 between 2007 and 2008.

So, as I was saying earlier. If Pepsi lost 0.4 pts of it's market share last year, when case volume was only down 4%, then it will lose at least 0.4 pts this year, if its case volume is down 6%.

Assuming that Coke/Diet Coke's numbers follow a similar trend, Diet Coke will have 10.0% market share this year (in the US), and Pepsi will be about 9.9% (or possibly less).

Thus, there's a real chance Diet Coke will be the #2 CSD in the US this year, and Pepsi will fall to #3.

It's going to be very close.

Furthermore, if the Democrats start to tax soda to pay for health care, it will likely hurt the sales/market share of the sugary versions of sodas even more (since diet drinks will not be taxed... for now anyway).

Here's where I'm getting my numbers from:
http://www.beverage-digest.com/pdf/top-10_2009.pdf

Originally Posted by fusion

Yeah, the 2L look a lot like the 16oz bottles now, with the BIG Coca-Cola logo.

yeah. the new Coke packaging looks great. it's very bold and eye-catching, without being cluttered.

i wonder if they're going to apply it to their other brands.

Originally Posted by lordmadone

Some may gripe and dislike it but it has a more modern look and far more stylistic cues to it.

More stylistic cues? Really? The old design had a logo and text that were much bigger and bolder, and the background was much brighter and had more going on. There wasn't an overabundance of blank blue space like on the new logo. And I don't know if I'd call the new look more "modern" either - more like a poor attempt at a retro 70's look.

That said, I don't think Pepsi is going to suffer as much as Gatorade or Tropicana, as I think the design, for all its flaws, is still sufficiently recognizable as Pepsi.

Originally Posted by mjb1124

More stylistic cues? Really? The old design had a logo and text that were much bigger and bolder, and the background was much brighter and had more going on. There wasn't an overabundance of blank blue space like on the new logo. And I don't know if I'd call the new look more "modern" either - more like a poor attempt at a retro 70's look.

That said, I don't think Pepsi is going to suffer as much as Gatorade or Tropicana, as I think the design, for all its flaws, is still sufficiently recognizable as Pepsi.

we won't know until the numbers come in at the end of the year. but, the article that someone posted isn't a good sign. last year, pepsico's case volume was down 4% (which is a lot)... and this year it's down 6% so far. i doubt that all of that is due to the packaging, since we're in a deep recession; however, when you're in a recession, don't you want your product to stand out even more than usual? in my opinion, the new pepsi design obviously does not... while coke's does.

Originally Posted by popologist

This article points out what I was saying. PepsiCo's case volume is down 6% for the year so far. Last year, it was down 4%.

Between 2007 and 2008, Pepsi Cola's market share dropped from 10.7 to 10.3 (so it lost 0.4 pts).

Meanhwile, Coca-Cola Co lost 3.1% case volume last year. Diet Coke's market share held steady at 10.0 between 2007 and 2008.

So, as I was saying earlier. If Pepsi lost 0.4 pts of it's market share last year, when case volume was only down 4%, then it will lose at least 0.4 pts this year, if its case volume is down 6%.

Assuming that Coke/Diet Coke's numbers follow a similar trend, Diet Coke will have 10.0% market share this year (in the US), and Pepsi will be about 9.9% (or possibly less).

Thus, there's a real chance Diet Coke will be the #2 CSD in the US this year, and Pepsi will fall to #3.

It's going to be very close.

Furthermore, if the Democrats start to tax soda to pay for health care, it will likely hurt the sales/market share of the sugary versions of sodas even more (since diet drinks will not be taxed... for now anyway).

Here's where I'm getting my numbers from:
http://www.beverage-digest.com/pdf/top-10_2009.pdf

pepsico americas beverages oversees the indie houses, gatorade and tropicana sales. It doesn't have anything to do with PBG or PAS. pepsico americas account for about 20% of the brand pepsi business with PBG and PAS making up the other 80%. Using this story to define what a company that you have obvious disdain for sells or doesn't sell is like saying that joe blows coke franchise distributor sales were down 40% and went bankrupt this year so KO, COKE and CCE all are down 40% and will have to shut their doors.

Ppesi as a brand was down 6.5 % and lost .4 share point. the company as a whole was down 4 % and lost .3 share points. coke as a brand was down 2.5 and gained
.1 share, as a company coke was down 3.1% and lost .1 share. Pepsi still outsold diet coke by more than 30 million cases, that may not seem like alot but considering that diet coke share remained "flat" and they still lost 3% in volume (or 30 million cases) they would have to sell everything that they lost plus more to pass by pepsi this year, unless of course pepsi lost another 70 million cases this year. who the hell knows everything is down in volume this year.

Originally Posted by the saint

pepsico americas beverages oversees the indie houses, gatorade and tropicana sales. It doesn't have anything to do with PBG or PAS. pepsico americas account for about 20% of the brand pepsi business with PBG and PAS making up the other 80%. Using this story to define what a company that you have obvious disdain for sells or doesn't sell is like saying that joe blows coke franchise distributor sales were down 40% and went bankrupt this year so KO, COKE and CCE all are down 40% and will have to shut their doors.

don't shoot the messenger. i'm basing my prediction on the data from beverage digest. i'm talking about "trends" over the last decade.

Originally Posted by popologist

we won't know until the numbers come in at the end of the year. but, the article that someone posted isn't a good sign. last year, pepsico's case volume was down 4% (which is a lot)... and this year it's down 6% so far. i doubt that all of that is due to the packaging, since we're in a deep recession; however, when you're in a recession, don't you want your product to stand out even more than usual? in my opinion, the new pepsi design obviously does not... while coke's does.

yeah pepsicos 4 % volume drop was alot but did you happen to read that coke was down 3.1 %. pepsi was 122 million cases and coke was down 133 million. hhmmmm....

Originally Posted by popologist

don't shoot the messenger. i'm basing my prediction on the data from beverage digest. i'm talking about "trends" over the last decade.

so in another decade diet coke could be number one, in another decade (or 3 1/2 years) we could all be living in a socialist, totalitarian, or communist country and soda could be outlawed, or as the mayans thought we can all be dead because time will end in 2012. the only reason that diet coke continues to gain share points is because there is diet coke, dc with lime, lemon, splenda, cherry and whatever else but pepsi on the other hand there is let's see pepsi and uhh pepsi and then there is regular old pepsi, not to mention that there are about 300 million fountains that have diet coke on every single one of them in the US and at last count I think there are about 99 or it could be an even cool 100 fountains in the US with Pepsi on them.