i was at the store yesterday, and there was a shopping cart with various 2-litre bottles in it. the new Coca-Cola bottle was bright red with HUGE Coca-Cola script on it (so that it had to wrap around the bottle). i guess this is their new packaging. it really POPPED out at you.
meanwhile, the pepsi bottles were almost invisble--dark navy blue with that tiny font and rather small globe logo. i was struck by how bad the packaging looked next to coke's. it was almost as if the pepsi bottle was saying, "buy coke instead." lol
seriously, though... what is pepsico thinking?!? that packaging is just awful. are they deliberately trying to discourage shoppers from buying it? it just doesn't make sense.