I for one hope that Coke stands their ground on this one. Overall I do not think it will hurt Costco's bottom line, however, it will send a message to other retailers that beverage companies will not be forced to run their business the way the retailer wants them to. Let them provide loss leaders on Toothpaste and toilet paper....why does it always have to be the soda companies( rhetorical,please don't answer, I know why they do it)

Popologist I am sorry I cannot provide links because I recieve research through my company funded by independent surveys coupled with statistical information compiled from grocery chains and other such outlets that sell soda/beverages. My only wrong quote is the 97% market share of premium brand sodas..they hold 93% actually but still vastly superior by any means.

Originally Posted by lordmadone

Popologist I am sorry I cannot provide links because I recieve research through my company funded by independent surveys coupled with statistical information compiled from grocery chains and other such outlets that sell soda/beverages. My only wrong quote is the 97% market share of premium brand sodas..they hold 93% actually but still vastly superior by any means.

Don't sweat it man. I'm a law student and trained to argue things to death... sometimes when I don't even believe my own argument. lol

I was just bustin your Bawls root beer.

A deal has been struck - Costco will begin selling Coke products on Monday.

UPDATE 1-Costco to resume stocking Coca-Cola drinks | Reuters

Neither side will comment on the deal - but I guess the real way to tell will be if you see a change in the shelf prices. Maybe any board members who are Costco shoppers could chime in on that.

and the winner is...

the consumer.

Such a disappointment. I was hoping the manufacturer would take a stand against being told what "pricing" he should recieve.