No holiday graphics for Coke Zero this year, they've instead partnered with the new James Cameron movie Avatar (due out 12/18).

We started getting the promotional 12 packs yesterday, with the promotional cans inside. There will be a contest at mycokerewards.com, but I don't think it's there yet.

Coke Zero Immerses Itself in 'Avatar'

That's a Brandweek article about the partnership, which also includes the website AVTR: Future Artifacts from the World of Pandora which was developed by Coke and the studio and filmmakers.

Here's a shot of the 12 pack wraps:

Holiday packaging is always nice, but this Avatar promo looks like it might be pretty big.