Originally Posted by Android

Very eye catching. They certainly got the cans right. The 12 packs, though, why did Pepsi get the lettering wrong? I find it hard to believe that they'd mess up the lettering like that unless it was intentional. I mean, the PEPSI lettering should look like this.
-Andy

Actually, they did get it right with the lettering....
From 1978 (Courtesy of usasoda.com a collector's site):




and from 1983:

I saw it on Emergency.There was a gathering at house. I think a hot tub was just installed.The victim was on his second or third beer. I remember they pulled the tab out with forceps.

I think what Android was talking about is the lettering on the 12pack box. Doesn't look the same as the lettering on the can, right?

Ah, Emergency! You're both right!!

Originally Posted by mahdiy

I think what Android was talking about is the lettering on the 12pack box. Doesn't look the same as the lettering on the can, right?

Yes, I did mean the 12 pack. It's definately got the wrong typeface, letter spacing and incorrect light blue color. (I've done computer font design before so I have a good eye for lettering issues)

So... I did notice this but didn't want to complain too much, but since Terry K threw out examples of original cans, I will now point out the new Throwback cans got at least the "E" wrong too. Originally the middle "bar" in the letter E was not symmetrical top to bottom and neither did it stick out all the way to the end of the letter. Examples: here are enlarged snippets from the 1977 and 1983 examples posted above, plus a photo I just now took of a circa-1980 can that I have here myself, compared to a snippet of the new Throwback can from earlier in this post. The E's are clearly different. Actually, the P's in the new Throwback don't appear to be long enough either.

However the overall impression is much closer to original than what is found on the 12packs, which is why I didn't really mention this before.



-Andy

Android,
You have way too much free time. LMAO
I do appreciate learning about this kind of stuff as
I too have too much free time. LOL

ROFL! Wow Android..if you didn't preface that post with the computer font design nugget..I would have really worried about you. People tell me I have a knack for noticing a change in things but that is FAR too specific of an instance to be critical. You think the average consumer cares or has that type critique to notice or make it effect their purchase? I mean for correctness sake..you sir may very well be right but I would like to see what an official company response might say to that.

Was in ACME today, they had 12 packs and 20 oz of pepsi and mountain dew throwback. AND they also had 2 LITERS of Pepsi Throwback! wish they had 2 liters of mountain dew throwback.

Now I wish they used a white cap.
Also when the 2 liters did use that pepsi logo, didn't it use the horizontals version?
Still looks 20 times better than the current pepsi bottle

I found 12 packs and 20oz of both throwbacks at ShopRite here in northern Delaware. Hopefully Pepsi will get them soon in Maryland, along with Dr Pepper Heritage (Coke has Dr Pepper over here).

The Pull Tab idea was way to remember the past a little. Of course they're
not legal in most states and they did end getting swallowed and people threw
them anywhere but the trash can. Looking at these old designs sure brings
back the memories of my youth in the 60's and 70's and John Gage digging
pull tabs out some dudes throat.