Pepsi Throwback, Mountain Dew Throwback December 2009 relaunch designs

Tannerman · #1 (**permalink**) 11-27-2009, 10:24 PM

Pepsi announced that when the Throwbacks returned on December 28, they would have new packaging, much different than the initial run we saw back in April 2009. (Translation: Someone over there finally woke up regarding the ugly package design and marketing mistakes made by that rollout).

Anyway, the folks over at PCNA shot me the updated images for "new" Throwbacks, and I must say, they are a huge improvement.

Full bottle and can art can be found here. I'm glad someone finally cleaned these products up... one wonders if this was Arnell involved in the design (like the initial Throwback rollout) or someone else.

FountainCokeAddict · #2 (**permalink**) 11-28-2009, 11:35 AM

Finally great packaging!

Mr Zabe · #3 (**permalink**) 11-28-2009, 03:44 PM

I like the new designs.
I will do back flips if Pepsi TB has that mouth burn bite with
a sweet CANE sugar back wash. Other wise as it stands, I will not
buy TB.

Android · #4 (**permalink**) 11-29-2009, 10:39 PM

Somehow, I'm sure it'll be the same ,beet sugar and no-citric-acid mix again. The citric acid part, since that adds a little bite and fizz, I wondered before if you could mix some in (but in such a way that it wouldn't activate all the carbonation at once)
-Andy

mofizz · #5 (**permalink**) 11-30-2009, 09:56 AM

From what I hear, Pepsi will be the same, Dew gets a little bit of a tune up regarding taste.

skylark68 · #6 (**permalink**) 12-02-2009, 11:20 AM

Cool design for Pepsi TB. I actually preferred the '70s style Mountain Dew logo though. That early design doesn't do much for me. Of course, if they didn't work on the formula for the MD TB I won't buy it anyways. The Pepsi TB tasted better.

Ram0n C0keah0lic · #7 (**permalink**) 12-22-2009, 11:17 AM

Some pictures of Throwback II that I found at Flickr:

Source:http://www.flickr.com/photos/jonrev/4204788851/

Source:new throwback cans for pepsi and mountain dew. on Flickr - Photo Sharing!

Source:Flickr Photo Download: Throwback is Back!

Mr Zabe · #8 (**permalink**) 12-22-2009, 12:07 PM

Fantastic!!!!!
WOW!!!!! I'm head over heals happy to see
this new design on cans and fridge packs. YWAZA

FountainCokeAddict · #9 (**permalink**) 12-22-2009, 02:09 PM

excuse me but...THOSE ARE SO F'N COOL

Android · #10 (**permalink**) 12-22-2009, 05:27 PM

Very eye catching. They certainly got the cans right. The 12 packs, though, why did Pepsi get the lettering wrong? I find it hard to believe that they'd mess up the lettering like that unless it was intentional. I mean, the PEPSI lettering should look like this.
-Andy