25 years since Coca-Cola's big blunder | ajc.com

April 23rd, 1985 was the day Coke introduced New Coke to the United States.

A day that will live in Coke history infamy.

That was a major example of what can happen when a company does not have a good understanding of what its customers want.

The Max Headroom commercials, on the other hand, were pretty amusing.

That was much more infamous for Market Researching at Coke. They should have tested it more before letting it loose on the masses.