Well Danny and Ron may not agree but I DO think Red Bull is a fad. I mean I dont think it will be the next Coke or Pepsi. Red Bull will be around for quite a bit more time but after awhile people will realize that in the flavor department it sucks and in the utility department you can get alot more cheaper at the GNC store. Now I'm not telling you to stop drinking it and Im not saying it will die but I think its current popularity is temporary. As for it outselling Dew, Coke and Pepsi 20oz last time I check Dew was the #1 20oz bev. Maybe in a FEW markets but even RC does well a few places. Energy drinks simply put are a scam for the most part, atleast Jolt doesnt taste like raw sewage. ewwww!


-Avery

I have said before that I only wish I had RB to sell (strictly for the profit don't you know!).

It does sell well, but outsell Coke 20oz? Not in my area. I see the Coke driver deliver from a 20 bay route truck and the RB guy delivers from a van.

Yeah, Ill have to say Dallas/Ft Worth is pretty crazy when it comes to beverages. I have never seen side-loaders driving around with forklifts on the back of them. Red Bull outsell Coke there...no way....in general...it may outsell coke in some stores...but an avg. store is going to sell about 3-4 cases of Red Bull per week, and they are going to sell 4-5 cases of Coke per week as well. Not quite to cokes level, but it still must be nice. I hate the drink...but I would sell it in a second.

I for one would not sell it. To me it would be degrading to be part of such a scam its sotra Enronish. I might sell the non-US stuff in bottles but sure not the junk thats sold in the US.


-Avery

ron,
Most stores in the US that are in an area that isn't on some back country 2 lane dirt hiway are going to sell 4-5 cases of coke 20 ounce a day if not in 1 8 hour shift. Where my route is located I sell 4-5 cases a day of Pepsi 20 oz in one store alone and Pepsi doesn't do half of what coke sells. As far as the comment of red bull outselling coke Pepsi and Dew 20 oz combined, well I think that maybe the poster may have been mixing a little to much of another ingredient into his red bull. I agree with boodoo the coke and Pepsi trucks are 18-20 bay with more than likely total 150-200 drivers out a day between the two compared to ( in OKC metro) 1 (yes i said one) lady that drives all over the entire metro in a ford e250 van. Doesn't quite compute to red bull outselling coke and Pepsi. Heck it doesn't even outsell what the 7up guys deliver here.

Well, boodoo... not to play Red Devil's Advocate (oops), but those 20-bay side loaders are as such because many of the bays are full of that junk like Frootopia and Newfangled Mad River and other junk that Coke is trying to dump on the folks. However, the compact cases of Red Bull (to their advantage) can probably fill those vans to the tune of about 400 cases if hand-loaded; less if palletized. But it makes such more sense to send those little vans around and deliver those compact cases from a simple parking space than to drive those Mammoth Trucks full of plastic junk. So although I'm no fan of Red Bull, I think their distribution is much more profitable per cubic inch or per road mile. I still think it's best to forego either of those offerings and stock up on what Hamilton's got to offer!

Yeah, its a very profitable thing that Red Bull is doing. For Dist. its a neccesarry evil though. Dist. don't want to loose Red Bull for anything. But Red Bull is tells dist. if they don't opperate a Red Bull focused Van Squad only, they will pull and do it them selfs. It makes sales men un-happy. Its extra money the dist. has to spend for the extra guys and vans. But its still worth it in the end. I would run a Van Squad for Red Bull if offered, thats a given. But for the argument, Red Bull does not out sell Coke or Pepsi. There are some stores were that may be the case, but as a whole, sorry, Red Bull just isnt that great.

Yeah SS, I'm getting closer and closer to making a "Real" leap! My sales and delivery staff changed to hand helds this week and with business booming I didn't have time to go to Bishop Avenue and try a Cherry Pop. I intend to do that ASAP.

Back in the day I sold Coke to many c-stores in the FT. Worth area. Red Bull may sell 5-8 cases a week now but even back then I would routinely deliver 75-100 cases to one location (mostly 12oz returnable glass bottles!). With little change in market share since then I have to believe sales are still strong for the red evil corporate giant.

Yeah boodoo... if they still had it in 12oz returnable bottles, perhaps they'd not be that evil Red corporate giant! They'd be a giant but a good giant like they used to be!!!!

Yeah well if your sick of the evil red giant you can move on to the giant that it terrorizing frozen foods....The Green Giant


-Avery