this thing is so ugly! It has been out for a while now, but every time I see a sign with it on, I just have to look away.

I hope this doesn't last long.

Eh, just drink pepsi.

I really don't think it's ugly, it's a pretty nice looking bottle.

Dittio
I like the relief grip design.

Everything seems to be going "green" these days. I actually saw bottles like this in UK before the US started distributing them.