This has nothing to do with NASCAR being conservative. The name of this drink is vulgar (not an opinion - these are the current social standards) and you wont find any major sports organization in North America, whether NBA, NHL, NFL, etc. that would touch it. If you really want it to be successful, take it somewhere like Holland where social standards are different and the name wont be such an obstacle.
Do you really think that NASCAR would have permitted Pfizer to sponsor a team if they'd named their drug "Hard----" instead of Viagra?
So spare the excuses about NASCAR being conservative. I worked for their main sponsor for 20 years, I understand how they do business.
90 years of Cheer...1917-2007