Totally agree'd. Would rather have the quality, not the quantity.

Pepsi blue is an horrendous example as Pepsi did it because they can.

How about, Nehi Blue cream one of there better sellers, Jones soda Blue Bubblegum one of their better sellers and Cool Mountain Blue Razzberry one their better sellers.

Good luck with the energy drink biz it will suck you up like a dyson vacuum.

[img]smile.gif[/img]

lol

LoL Ummm Ok, not to sure about being sucked in, but buzzed is definately a good word if ya go to far with em.. LoL

First of all I think all of you take these posts too personal. As Sonny once said, This is Business and you're taking this personal! Now I don't know Lepke, although my great uncle's name was Lepke Buchalter nor did I say that Liquid Ice ws Vile, in fact i said it was good. As far as those three examples of successful "blue soft drinks" well I think you pretty much made my point! Actually its not my opinion but something I read on an industry report about a year ago. Anyways I agree that this is the beauty of our country but it will take time for the "average" consumer to venture out from the norm in the energy drink category. I believe it will happen and can't wait for someone to dethrone (or atleast compete with) the Bull.

Nicely put Bevpro!

Bevpro, I think your uncle’s name was Louie (Lepke) Buchalter that is where I got the name from.
As for the rest of you folks, most of you are not in the beverage industry and certainly not in beverage sales. Imagine the frustration of fighting for shelf space against products that the customer has already purchased and now cant sell.
The retailer will keep that crap on the shelf for years taking up space till well past its expiration date. In some cases they will never throw it away even if it is 3,4.5 or even 6 years old. I have seen this. Unless a distributor is willing to swap it out it will sit there till the cans start leaking or they manage to sell it.
I don’t need to like the products that I sell, it only needs to SELL.
Lets look at pimp juice, here is a product whose name I find offensive and taste I think is poor at best but it sells. And sells very well. In the industry we say it “has legs”
Stackers stinger taste disgusting TO ME, but has name recognition and has legs.
Liquid ice in my opinion is nasty stuff but that is just my opinion what is important is does it sell? Although some of you may buy it most energy drink consumers don’t and wont. In the industry we call it “a dog”.
If in a bar the only choice a consumer has is liquid ice (even if they did ask for something else) and that’s what the establishment is serving them and they are drinking it does not mean it’s the consumers’ choice and does not mean the product sells. When a consumer has a choice and choices your brand then and only then does it have legs.
Taste is very subjective. Even if a product taste great to most consumers that does not guarantee sales. There are many factors in marketing a brand and believe it or not taste and quality are only a small part of it.
Many wonderful tasting products and great concepts never made it.

Lepke, you wrote yourself that taste is subjective and just because you think Liquid Ice is vile, others may not. Hmm, perhaps people do have preferences and just because I actually like LI as oppose to some of the other energy drinks out there does not mean I work for LI.

WOW! Sounds like Lepke has it out for Liquid Ice. To call a drink a dog? youre losing control man. Hold it down buddy, you can do it.

The above statement is one of the things that make me think you are somehow connected to liquid ice. If you say people are asking for it I will take your word for it but I find it very hard to believe.


Bartender, when I say a product is “a dog” I’m talking about a product that does not sell, has no sell through, no legs. Many fine products don’t sell through, they may be good products but in this industry if it does not sell it’s a “DOG”.
If busy c-stores that sell a fair amount of energy drinks of different brands, cant sell through 2 or 3 cases in a year then what would you call the product?