saw demos...pretty interesting

I have tried Tab Energy, its good

Vault just came in as well, it tastes a ton like Surge

Tab....the worst selling label from Coke so they exband the brand to appeal to women as an energy drink. Am I missing something?

Probably not. Very good point.

Then again the vast majority of young gals to gals in their forties have never tasted nor heard of Tab soda pop. So to them the brand name Tab means nothing.

As a reformed Tab drinker, Tab brings back less than great memories of a poor tasting soda pop. I agree with boodoo, I would bury the brand name Tab and let it rest in peace. Why not develop a cool new brand name and start thinking about producing a "killer" energy drink?

[ 11-22-2005, 11:23 PM: Message edited by: Mr Zabe ]

I think they are looking to segment the energy drink market - to appeal to people who perhaps wouldn't drink an e-drink.

They've already got three drinks that appeal to a pretty wide audience (Full Throttle, Rockstar, Von Dutch), along with their diet counterparts.

Fury is more of a KMX replacement - and I believe Tab Energy will be more targeted towards females, who you really don't see buying a lot of these drinks.

i have never seen full throttle fury... anyone got a pic?

Full Throttle Fury is not on store shelves yet....it should be soon.....from what I hear it is somewhat hard to get right now.
TAB energy is going to be in a 10.5oz can---not a 8oz can.

10.5 oz? That's odd...

Fury is pretty much everywhere around my parts. No I have not tried and more than likely will not try as I do not partake in energy drinks.