ANY THOUGHTS ON TAB ENERGY OR THE VAULT? oR PERHAPS WE SHOULD DISCUSS cOKE bLAK?

wE HAVE NOT DIST. VAULT UP HERE YET. MARKETING BELIEVES THAT THE MOUNTAIN DEW SHARE WILL DROP 20%

Does the word "caps" have any meaning to you?

And I've not tried TAB yet, they never did get back to me about the samples I requested.

1) Who cares 2) Big deal 3) It will flop..badly 4) Maybe for the first month while it is priced well under Mountain Dew but when it goes to line pricing it will do just as all other Coke attempts and will just be another shelf filler. The little light on the top of your keyboard that says "caps lock" it shouldn't be lit. There is a button on the left that says the same thing maybe you should push it.

[ 12-24-2005, 07:28 PM: Message edited by: the saint ]

20% seems about right to me. I think it could go 30% if done right or 15% if not.

But yeah avoid the constant CAPs usage.

I CAN'T STAND PEOPLE THAT ALWAYS POST IN CAPS.

I can't even log on here once a week without seeing a "NEW" Coke energy drink being discussed. Everyone is always taslking aobut how it's going to be Coke Black, Coke-E, E-pak, or whatever but it's not comming out anytime soon.

Coke has Rockstar, that is their promotional energy drink. THere isn't going to be Coke with more caffeen, or Coke with Crack, or Coke Triptaphan.

Coke also has Full Throttle.

I don't understand Cokes big push in the Energy Category. I understand they are looking for something to compete against AMP and Adrenaline Rush but why are they going with Rockstar, Von Dutch, Tab energy, etc.
Why didn't they just make DMX a better tasting and stronger drink and possibly a name change?
Why are they spending millions to market someone elses drink for them when they could spend 1/5 on good R & D and make their own good product.

The insane are running the asylum. LOL
Need anymore be said?

I think you mean KMX.

And Coke is not one for doing things themselves, they'd rather buy companies that do it already and save themselves work.