My arm chair guess is that the fast food restaurants (McD's and BK) would sell any drink if it helped boost sales. What I mean, do people drink energy drinks and eat a greasy meal at the same time? Does food go hand in hand with the not so appetizing taste of say Red Bull?
Fountain drinks are sweet tasting. The American public has developed a taste for them. Eating a fast food meal and gulping down a Coke/Pepsi just seem pleasurable to most Americans. Water,coffee and soda pop are the lubricant of the fast food industry. One could not survive with out the other.
At this point in time and maybe not in our life time do not I envision the American public changing their tastes when it comes to fast food and soda pop.
I disagree with your statement. Energy drinks are not a "big frontier" of the fast food industry.
[ 04-30-2006, 05:45 PM: Message edited by: Mr Zabe ]
Don't worry, be happy. Meher Baba