Great Market plans for the Bag In A Box Energy Drinks, and this will do very well in all markets, and NO fighting between everyone for shelf space,etc. No Cooler Space needed.

With the cost factor of .05 cents (1 Nickel) per ounce to the bars, clubs and establishments that sell mixed drinks, this is saving them 70% over conventional energy drink cans. RB

I think without any doubt that if you have established these outlets you could average a $100-$150 net profit per location. You can do the math, and see that this could be highly $$ profitable quickly.

FACTS: 5 Gal. BIB == 30 gallons of Mixed Drinks

It takes (20) 24ct cases of 8.3 ounce
energy drinks to be the same quantity.

BIB Cost: $199.00

8.3 oz Cost: (20) 24ct cases @ $32 = $640.00


I would like to see input on how the BAG IN A BOX-Energy Drinks concept will be a threat to Energy Drinks being served on premise. ??

This concept is nothing new.The threat would come from either Coke or Pepsi booting your BIB because in more cases than not THEY own the gun and equipment not the bar. THEY will not allow a foreign product to be placed in THEIR equipment. Therefore your profit numbers are false readings as YOU would have to buy the equipment to give/lease to whatever bar you could get to carry your BIB.

[ 06-02-2006, 09:32 AM: Message edited by: the saint ]

I disagree!! If locations want the product and do not have a GUN available, they buy a GUN themselves and start serving the product. All of my BIB are being dispensed either through existing GUNS or the location has bought a new GUN just for this product. We do not publish FALSE readings, but your are certainly entitled to you opinion. YES, the product is going through Pepsi and Coke Guns, with no problem. Especially since the Red and Blue Army do not offer this type of beverage YET. JSC

I agree with SAINT. Unless someone has actually kicked out both Coke and Pepsi from their establishment they will have "One of the Red and Blue Army" purchase the gun for them.
Furthermore, It is just not as easy as buying a gun dispenser. You need to buy the C02 tanks and mixing machine, buy the license to have C02 tanks in storage, run the lines, and maintenance. Why would someone do all that when Coke or pepsi will give it to them.

I think you need to take a few moments away from the Nitro2Go handbook and take a realistic look as well as approach to marketing your energy drink.

The only way Coke and Pepsi would allow BIB to run through their equipment is if they didn't know it. Also to imply just because coke and Pepsi don't have a BIB product it's ok...That's ridiculous. All the more reason to keep foreign product off their gun/fountain heads. The fact is they do have a competitive product and at this stage would love to have a bigger share of the on premise business.
The only product that has ever been successful sponging off of Coke and Pepsi's equipment is DP.

I agree with the last several posts. There's no way Coke or Pepsi would allow a foreign product to be dispensed through their machine. Greg was correct in saying the bar owner would have to purchase all of his own equip to dispense this one new drink. Greg already mentioned the maintenance and repair concerns as well.

Secondly, what would energy drinks in BIB do to the pricing in the standard retail market? I would think if consumers can start getting 32 oz'ers full of an energy drink for $1 - $2 that's going to erode the pricing of cans in the long run. I know we're talking about an on-premise example here...but the idea of fountain energy WOULD spread to c-stores eventually...

Fountain Energy is already in stores in Texas, Oklahoma & Missouri, Go to a QuikTrip store and you will see it. All of this talk about Co2,etc, is just simply nonsense, as these bars hate messing with cans to mix drinks, and this is the wave of the future. Get on board, or get left behind. JSC

Well I don't think anyone here is arguing the relevance of energy in BIB...they're just saying that Red and Blue won't support Nitro BIB (or any other non Coke/Pepsi product) in their fountains!! Energy in fountain is a good idea...just don't expect it to be as easy as selling a store manager on it and him telling Coke/Pepsi to add it to the lineup! It will never happen that way...unless the store/bar already owns their own fountain equip.

I disagree, some and maybe a good number of club/bar customers get rather gleeful to see a can of Red Bull poured or served via the can. Call it snob appeal,call it part of club/bar foreplay or call it status. It's not the drink; it's the whole perception of being a part of the super elite "in" crowed that Red Bull marketing
has created.

Pouring a Red Bull from a fountain gun IMO would drastically reduce R.B. sales.

[ 06-02-2006, 03:11 PM: Message edited by: Mr Zabe ]

QuikTrip has been selling energy drinks in their fountain for years. Not very strong but tasty. Even so, they went out and had their own brand made. Donkey Kick and Rooster Booster.
I personally don't feel that Energy drinks in a BIB are going to take off. The main reason is that marketers understand that consumers are sometimes going to buy the Largest size possible. Due to this reason alone the liability would be so great to the manufacturer/marketer that the potency level will be substantially reduced. There is only so much responsibility you can expect from consumers, and especially lawyers!