I am not knocking monster, I know it sells well, But a whole door??? That is a little overkill IMO. I know Bud is coming hard and heavy with monster.
I have had a few stores tell me that they are gonna cut space down on my product to add more monster ( Bud is running special on it around here ) and how none of my drinks sell, blah blah, Funny thing is that the space they were planning to cut wasn't in the cold vault, it was in a PBG owned cooler. I told them fine, "do what you feel is neccessary but I will warn you up front, the moment I see any foreign product in MY cooler I will void your contracts and pull all of the coolers in your store." most of the stores that have told me this do not have ANY cold vault space to speak of, most everything is in coolers thruout the store. They say that bud is giving them this great deal and needs space to support the deal. I say " well that is all fine and good, BUD needs to buy their own equipment then."
I have yet to be back into one of them that has put any monster in MY coolers, all the ones so far have cut down Bud space in the beer door in the cold vault.
[ 12-24-2006, 03:55 AM: Message edited by: the saint ]
If what you did yesterday still looks big, you haven't done much today.