WOW, What a concept. Lets take a legendary rock guitarist and put his name on an Energy Drink.
I don't get it.
I am 41 years old and I was a fan of JH's years after his death.But I think that the ED market as a whole is somewhat younger than the demographics that will be attracted to anything Jimi Hendrix.
I have no problem with a celebrity or his/her estate selling the name for commercial purposes but to do it arbitrarily to any product that wishes to poney up the licensing fee is rediculous.
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