Just wondering if there are any regions in the country where both of these brands are coexisting in the same distribution house. Can anyone alert me to specific areas of the US where this is occurring?

It seems for the most part in NY and the Northeast that both brands have been split up ie Red Bull forced some distributors to drop Monster a couple of years ago.

Does Red Bull allow any of its distributors in other regions of the US to carry Monster? If so then where?

In most cases The major meaning RB, Mon, RS, and even in some states now Kronik. The exclusive right to distribute with equity prohibits the sale of other brands.

In some states a ED company might even have two DSD locked down between on & Off premise accounts and between sizes 8.4 vs 16oz.

RB started it along with giving equity but beer and CSD companies have been doing it for years.

Does this answer your question, bro?

It is my understanding in talks with all sorts of distributors that a RB distributor may not carry any other brand in the same house as RB. That also means they can not start a parallel company and use the same trucks as RB to distribute as well. It has to be totally seperate, and even then it is HIGHLY, HIGHLY frowned upon by RBUSA.
RB does not allow any RB dist to carry Monster.
Monster in your part of the country is a bit different than most. Due to the dist set up in NY, NJ, and the New England states they have not been taken over by the AB houses as easily or wantenly. The Monster deal, as it seems to me, was not that much of a sweetheart deal as most had thought.

Originally posted by greg:
It is my understanding in talks with all sorts of distributors that a RB distributor may not carry any other brand in the same house as RB. That also means they can not start a parallel company and use the same trucks as RB to distribute as well. It has to be totally seperate, and even then it is HIGHLY, HIGHLY frowned upon by RBUSA.
RB does not allow any RB dist to carry Monster.
Monster in your part of the country is a bit different than most. Due to the dist set up in NY, NJ, and the New England states they have not been taken over by the AB houses as easily or wantenly. The Monster deal, as it seems to me, was not that much of a sweetheart deal as most had thought.

The DEAL as we all are looking at hasn't even got started. 07 was in the plan all along. It would be best for a company that has placement to move to gain as much as possible before ewe see full doors popping up all over as they intend to do.

I will tell you my fellow Ed people, the Monster AB deal is not over and when it comes in full swing it will be big for Monster & AB

Monster just left Coke Buffalo and switched into "Try-it" distributors which is a Bud house that also carries Red Bull.

From what I understand Monster will be on the Alchohol side and Red Bull will remain on the NA side of the buisiness.

I agree with Greg, The Monster/AB deal will not improve Monster's distro substantially, in many areas it may go in reverse.

Sorry ... this is off track a little but does anyone know what Distributors pay per case for the RB 12ounce can?

Originally posted by deepnenergy:
</font><blockquote>quote:</font><hr />Originally posted by greg:
It is my understanding in talks with all sorts of distributors that a RB distributor may not carry any other brand in the same house as RB. That also means they can not start a parallel company and use the same trucks as RB to distribute as well. It has to be totally seperate, and even then it is HIGHLY, HIGHLY frowned upon by RBUSA.
RB does not allow any RB dist to carry Monster.
Monster in your part of the country is a bit different than most. Due to the dist set up in NY, NJ, and the New England states they have not been taken over by the AB houses as easily or wantenly. The Monster deal, as it seems to me, was not that much of a sweetheart deal as most had thought.

The DEAL as we all are looking at hasn't even got started. 07 was in the plan all along. It would be best for a company that has placement to move to gain as much as possible before ewe see full doors popping up all over as they intend to do.

I will tell you my fellow Ed people, the Monster AB deal is not over and when it comes in full swing it will be big for Monster & AB </font>[/QUOTE]Thats funny. I was in gentlemens office today...this is the truth, who was looking at REDLINE to help him gain some margin back that he lost last year to the Monster deal. He told me he recieved his final buyout buy out check in December, 3 months after he had to give up his Monster to 2 AB dist here in florida.
It is in effect now and I'm telling you you that even the AB guys who recieved the Monster says it stinks. They are the ones having to Buy out previous dist's and then they are paying 100% of the POS material, coolers, shirts, etc. Most of them are doing it against their better judgement to stay in good with AB Corporate and hope to see their money back in the next 5 years.

Originally posted by Red Sox fan:
Monster just left Coke Buffalo and switched into "Try-it" distributors which is a Bud house that also carries Red Bull.

From what I understand Monster will be on the Alchohol side and Red Bull will remain on the NA side of the buisiness.

This is one of the problems a lot of AB dist are having with Monster. AB is used to invoicing customers and getting paid as product is delivered. With Monster in the mix a lot of retailers, most corporate, are telling them to invoice seperate so the can pay in net 15, 20 30 or whatever.
I seriously don't know how these guys can have RB and Monster in the same house. RB must beside themselves if they can't control this.

From what I hear RB embraced this..If Monster goes on the beer side of the AB house it creates all kinds of legal and billing issues for Monster because of the rules surrounding alch dists. in many state (some of which you mentioned above Greg).

This was a proactive move on Red Bull's part to bring down a competitor! Love it..

(Iverson Voice Here
Proactive? Proactive? We talking Proactive?
RedSox Fan: You of all people should know NOTHING from RB has been PROACTIVE in the last 5 years. Where do you think your success has come from? Clearly RB's failure to be Proactive and/or Reactive to the market and Monster/Rockstar's Proactive & Reactive measures.

Seriously..Proactive? The first time the ED World has even seen RB be REACTIVE is now with the 12oz launch.

As far as Coke Buffalo goes... I hear the rumors of their ways quite often in the beverage world. With Monster leaving, Rockstar has an opportunity to gain space there with Coke, but the Mgt. and Sales Force has ZERO execution there, not to mention most of W/NY has made their mind up it is RB and Monster to get their Energy Fix.

The AB house in Buffalo is an amazing distributor, surely RB's success there has improved dramatically from their amazing execution in the trade. Clearly they have their mind made up that they will make Monster and RB co-exist and make an statement for both companies...They know the world is watching. I'm quite sure both AB & Monster know what they are doing in NY.