
Originally Posted by
illusionh20
They did themselves really well, they have world wide coverage, I wonder if any media expert is willing to convert the coverage to $ dollar value.
Besides that it will be interesting to see how the new "banned" energy drink will do.
I'm not a media expert but I think a fair value dollar amount you can put on the world wide covergae they got for their brand is a big fat ZERO.
The brand is off the market, they no longer sell it, it is gone. That means zero value to the brand.
The new "banned" drink will not be able to live off the coat tails of Cocaine. I can not see how they honestly, and i use that word liberally here, can market the new drink with the old drink. It just doesn't make sense to me.
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