Well from the people who you would think made an energy drink... they made an energy drink!

http://www.bevnet.com/news/2007/04-1...eau_Energy.asp

bevnet posted a small article about this so go check it out... 3 flavors...

Interesting. I'm receptive to it if a) they don't use HFCS, b) it has comparable caffeine to other energy drinks, and c) if I can actually find it on store shelves.

yes, no, who knows.

This company amazes me. More so for their sales than anything else. This brand is incredibly popular, but I got to tell you, I don't like it. It tastes like mom doubled up the water and forgot to add the sugar to the kool-aid. I'm a fan of water, so the light flavoring doesn't do anything for me. I am sure there is a mass majority of people who wouldn't drink any water if it werent for Glaceau, and thats probably were they get most of their busines from. Just pop a flintstone vitamin and you are better off. But hey, their product sells like crazy, and you can't take anything away from that.

I admit that sometimes their taste leaves something to be desired, but I think there's a market for people that don't want as strong/artificial a taste as Gatorade, but still want flavor in their water.

I'm even more surprised that one of the big 3 (Coke/Pepsi/Cadbury) didn't pick them up (Tata did).

Evidently Glaceau Is doing something right. Coke and Pepsi couldn't get the marketing right for their respective brands to make it. Go Figure!!!!!!!

Originally Posted by BriGuy20

I admit that sometimes their taste leaves something to be desired, but I think there's a market for people that don't want as strong/artificial a taste as Gatorade, but still want flavor in their water.

I'm even more surprised that one of the big 3 (Coke/Pepsi/Cadbury) didn't pick them up (Tata did).

The "big 3" weren't given a chance to pick them up... glaceau has every intention if remaining a closely held private company and not owned by a large distributor or a public ipo at this time... they know there is far more value than the billions these companies are offering to buy them up for now, they've been doubling sales every year and have no sign of slowing down as they just bumped propel from the #1 spot it seems in many markets...

so I'm sure they will ride this out for years to come and then you might see a sale sign on the door while its still growing strong and they expand with even more flavors and products, I'm sure jumping into energy drinks (which I think is what they originally started as an energy drink company) is just a line of things to come...

Originally Posted by DrPepperYummy

The "big 3" weren't given a chance to pick them up... glaceau has every intention if remaining a closely held private company and not owned by a large distributor or a public ipo at this time... they know there is far more value than the billions these companies are offering to buy them up for now, they've been doubling sales every year and have no sign of slowing down as they just bumped propel from the #1 spot it seems in many markets...

so I'm sure they will ride this out for years to come and then you might see a sale sign on the door while its still growing strong and they expand with even more flavors and products, I'm sure jumping into energy drinks (which I think is what they originally started as an energy drink company) is just a line of things to come...

I wasn't talking about being bought up by one of them. I was talking about the offerings of Aquafina and the Dasani by Pepsi and Coke that had vitamins in them. Neither did well. Perhaps they were either before their time or P and C didn't give them enough time to mature as brand extensions.

Dasani Nutriwater never made it out of test market.



Aquafina Essentials was released more broadly, but never caught on.



Pepsi came back with Aquafina Alive, Coke with H2Odwalla and Dasani Plus (and CCBCC with Respect).

Canada Dry has almost quadrupled their sales of vitaminwater over last year in this area. And now we're seeing more flavors (like xxx) and new packages, like the 4 pack 12oz and 32oz singles.

Pepsi also came back with SoBe LifeWater. Not sure how it's doing but I think it's got a better standing chance than Dasani or Aquafina extensions. SoBe is regarded as more of a premium brand where as Dasani and Aquafina are basically tap water.

Vitaminwater has great marketing: The "medicinal" look of the label with a paragraph of text on the front, two-tone label (which SoBe Lifewater tried to copy and lost in court), even the press release is witty and all in lower case. They seem very image-concerned and image is everything in this business.

I think VitaminEnergy will find its niche. They will probably grab more market share from Red Bull and maybe RockStar than the more male/agressive brands like Monster or Full Throttle.

My $0.017 ($0.02 Canadian)