What I heard is there are a large number of stores that will take on the look and name of the Simpsons quickie mart to support the new Simpsons movie. I also heard that all supporting 7-Elevens will have all the products that the movie company is marketing for the movies as well. I can't wait to see how this will be pulled off.....IMO, expensive but great idea!

FYI

There is a thread in the general group named
Buzz Cola that covers your topic.

OOps I did not read anything talking about 7-Eleven changing their look, sorry. There pictures posted in the Buzz Cola trend in general topics; and they are very cool, not being a big simpsons fan I stand corrected it is "Kwik-E-Mart" still very cool... I would say that's aggressive marketing, LOL...