IMO... It's not the taste why someone would buy an ED, it's the energy. Although taste does have something to do with getting it down, I do agree to that point. My question to the board is Why would you pay From 1.99 to 2.99 for taste??? Is the consumer stuck to such a "KISS" way of thinking one would buy an Energy beverage simply based on the taste?
Maybe someone should make a soda to taste like energy SRP it at 1.99 and label it Energy based on the fact they put caffeine and sugar in it........WOW what margins that would be....
I have had a few bad tasting EDs but it was the lack of energy that let me down the most, was not worth the $ or time as we all have found once or twice.
CJ <br />Business relations