First there were juice flavored ED's ... is coffee next? Thoughts?

Already been done. Java Monster.

Plus Frappio has been around for a lot longer than Monster's Java.

I wasn't clear... juice became big among the big energy players over the past 1 1/2 years.... will coffee become big too? Who wants to weigh in...

Just bumping a very interesting question.

We have all seen that energy is able to cross many categories. Energy has crossed everything from CSD to juice to water. What American consumers believe to be energy has been in and used in coffee brands since dirt has been around, just no other company have ever listed the word "energy" on the bottle/can until Monster. Other companies have added other ingredients to increase the energy levels while some just add a bunch more caffeine (starbucks) and we wonder why people wait for 20min just to get a $6 cup of coffee. What if Starbucks launched an energy coffee??? Let’s hope not…


That just goes to show how important it is to use the right words when branding with-in the categories.

Starbucks has some, Frappio has also been around for awhile not it looks like Monster is jumping on the band wagon with their Java Monsters. I tried the big black, was ok.

Don't think it'll be as big as juice since coffee already provides a bit of a kick. Juice appeals to soda drinkers but gives a kick and makes a better mixer.

i hate coffee but monster java is fantastic.