Hi,

Hansen Natural, which sells Monster Energy, has registered a new trademark per March 26th 2008: Monster Black Ice, described as semi-frozen energy drink. Any word out on the street what it might be? Or if/when it will be distributed?

Thanks,

Jay


Word Mark MONSTER BLACK ICE
Goods and Services IC 005. US 006 018 044 046 051 052. G & S: semi-frozen nutritional supplement beverages
IC 032. US 045 046 048. G & S: semi-frozen energy drink

Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 77432594
Filing Date March 26, 2008
Current Filing Basis 1B
Original Filing Basis 1B
Owner (APPLICANT) Hansen Beverage Company CORPORATION DELAWARE 550 Monica Circle, Suite 201 Corona CALIFORNIA 92880
Attorney of Record Diane M. Reed
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator LIVE

I'm thinkin' a slushie type thing, remeniscent of SnoBawls.

Sounds yummy is it in a sugar free version too

Sounds like a 7-11 slurpee drink.

Full throttle fury slushes at sonic. Not bad but really had no kick. I want to see fully powered slush.

sweetttttttttt