It's OK. Its big thing is that it's a "natural" cola. Caffeinated by coffee beans. I think it's sweetened by cane sugar. Probably means we won't get a diet Red Bull cola.
The taste reminds me of the Whole Foods brand cola. It tastes very sweet to me... but then again, I'm used to the taste of Diet Coke and the like, so maybe I'm not the best judge...
I found it at the Jewel in Chicago near my house. It was sold in Red Bull sized containers for $1.29, and a larger size (16oz?) for $1.69.
Always remember: "Goatse Loves You"