Scum... do not compare BooKoo to other names. Take BooKoo and tell me who is going to buy it, walk around with it and drink it. I can tell you most guys have no interest in walking around with a BooKoo in their hand. It sounds like baby talk and is not very cool. Girls do not identify with the brand at all. So sales are way down and they think its leadership or distribution. NO ! The BRAND does not sell. I have seen every flavor lined up at convenience stores and when I ask the clerk about Monster and BooKoo she tells me she sells 10 monsters to every BooKoo....maybe 20 I know there is a problem. You can have all the flavors in the world if no one identifies with your brand your done. Let me ask you this ...how much money do you think they have dumped on this brand all ready?

Well the demos for their new offerings are for more educated people that want convenience and effeciency in getting the supplementation they want.
Getting energy and 20g of protein in 1 drink is addressing a need that I have without having to a) buy 2 drinks and b) having to down 32-40ozs to get it.

I remember when Wal-Mart and Kmart were names synonymous with cheap products and crappy value. Now look at them.
A overhaul of the company management along with a new marketing initiative will help create a more positive attitude towards BooKoo and its products.

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Whether you think can or think you can\'t, you\'re probably right!

Well ... we shall see. All that fire power maybe they can make it rain in the desert....