A long, long time ago, energy drinks came in cool 8oz cans. There were few choices, but a couple of the prominent ones were Rockstar and Monster. One day Monster thought it would boost their sales if their product came in a big 16 oz can. Seeing how successful Monster was; Rockstar followed suit. After some time of competition, Monster again thought it would be nice if they had an even bigger 24oz can, for those hardcore customers. Again, Rockstar did the same, thinking this would be as big as a drink could get. Recently, Monster introduced a massive 32oz can, dubbed the "BFC". This really pissed Rockstar off and they said "Oh, no you didn't!". Last night I purchased for $5, a 1 liter bottle of regular Rockstar. Only a couple ounces more than Monster's 32oz, it comes in an opaque standard soda bottle with resealable cap.
The clerk thought it was crazy, and he didn't even know he had it. $5 is way too much. Although in the Florida keys this summer, at the only convenience store for miles, I payed the same for a 16oz can of Full Throttle's hydration drink; the only energy drink they had.

any pics of that?

http://img.photobucket.com/albums/v2...e/100_1763.jpg

Did they have a sugar free liter too?

If they do, I might just spring for that unnecessary IV drip after all.

Wow.

nice, good find

Not a very intellegent marketing move. The stores racks are set up for the 12 ounce sku.

Stores around here sell 1 liter cokes so they can't use those slots? I have seen energy drinks in 1 liter bottles marketed to outher countries but no in the USA. Red Rain has a 1 liter I think

Originally Posted by David

Not a very intellegent marketing move. The stores racks are set up for the 12 ounce sku.

Red Rain's 1 liter was a major flop, just like every other ED made by Cott..

Originally Posted by David

Not a very intellegent marketing move. The stores racks are set up for the 12 ounce sku.

It only takes a few minutes to switch glides, if neccessary, the 24 oz cans are in small 1 liter glides already and the height SHOULD be about the same

I have seen the original Wired Energy Drink in 1 liter bottles (about 2 years ago) but I have not seen one since. I think they were replaced by the Wired Energy Sodas, that also come in 1 ounce bottles (144 millgrams of caffeine I believe).