Hansen Natural Mid-Quarter Update - September 23rd 2008

September 24, 2008 · No Comments

This is an overview of the key remarks made during Hansen Natural’s (HANS) Mid Quarter Business Update on September 23rd 2008.


Note that all references to sales figures and market share are from Nielsen and are not actual sales or statistics reported by Hansen Natural. There can be a discrepancy between the Nielsen figures and actual results reported by Hansen Natural.



-Consumers cut back on impulse drink purchases at gas stations, which is the most important channel for energy drinks. This trend, seen nationwide, is most marked in California, an important energy drink market. Blue collar workers are disproportionately affected.
-Monster brand continues to grow in excess of the category. In all outlets combined (grocery, drugs, gas, convenience, mass market excluding Wal Mart) for the 13 weeks ending August 23rd 2008, the energy category as a whole grew 11.5%, or $133 mln for a total of $1.29 bln. Monster Energy accounted for $85.2 mln of the category growth. ...


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