To add to JETSETS comments about the strong survive.....The Real Estate available to Energy shots is the most valuable in in retail establishment. The placement of shots in coolers leads to shrinkage so the most common place is by the Check out which has very limited space and more importantly, allows the retailer to charge for placement. With that being said, the retailer will dump a brand that performs marginally for one that performs exceptionally because then the get the proverbial double whammy!

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Whether you think can or think you can\'t, you\'re probably right!

Thanks Greg, good link