To add to JETSETS comments about the strong survive.....The Real Estate available to Energy shots is the most valuable in in retail establishment. The placement of shots in coolers leads to shrinkage so the most common place is by the Check out which has very limited space and more importantly, allows the retailer to charge for placement. With that being said, the retailer will dump a brand that performs marginally for one that performs exceptionally because then the get the proverbial double whammy!

Originally Posted by greg

Gentlemen,
This link tells a different story about Energy Shots and their appeal to a younger crowd.

Furthermore, I have found several other stories that suggest that the Energy shot catgory is growing stronger and stronger due to the portability, convenience, and overall serving size being easier to get what you need from the product.

Today Show Video Player

Thanks Greg, good link