Word is Red Bull will be releasing a diet version of their drink. I just hope I don't see in stores 1 full shelf of Red Bull, and 1 full shelf of Red Bull lite. If they share their existing shelf, then who cares. Just come up with better comercials.

Everything about them annoys me.

I think Red Bull Lite refers to the shrinkage of the wallet of fools who purchase Red Bull on a regular basis, most particularly those who are habitual consumers of that thimble-can crap.

Whenever I see someone drinking Red Bull, I think "Idiot." I can't believe that anyone could have any attraction to that drink; pay what it costs... but hey, on the other hand the fact that they have convinced people to pay so much has created great profits for other energy drink producers so what the heck. But in fact, everyone knows that the ingredients' cost in an energy drink vs soda differ at the most 10¢ per unit.

It is actually going to be called Red Bull "Sugar Free"

YOU ARE SO CORRECT!
It IS called SUGAR FREE and it is awesome!!
It just did hit the ground today!
Please try it ...it is so smooth! [img]smile.gif[/img]

Did they change anything other than the sugar content? Cuz if they didnt I would bet it is still crap. Its sad acording to that banner KMX is prefered 2-1 over RedBull and KMX is crap too! In 10 years I have no doubt the Bull will be dead and people will be alot richer. I'l try Sugar Free RB just so that I can't be lectured for not trying it, but my expectations are nill.

In 10 years??? Funny, it was not long ago people were saying it would be gone in 5 years.

under which rock is KMX preferred 2-1 over RedBull?

Hey man I didn't conduct the study, check the banner on the top of the screen. Anyways although I do realize that it is just a statistic used to market KMX I have no doubt that the margin is atleast that if not much more. American RB is simple horrid. Asian Red Bull is by far the best but that isn't a huge compliment. RedBull is a great money making concept and I very much wish that I had thought it up. I have always had nothing less than the deepest respect at how they can convince (stupid) people to buy and drink that expensive stuff. So its no knock on the company they are doing a great job, making money.However I would love to hear one person tell me why Red Bull is actually a fair price for what you get. I mean I could go to the most expensive vitamin shop in town and buy every "energy" ingredient that RB has in it for no more than 1/20th of what RB charges and then I could sit back and drink them with a nice cold Mexican Coke and I would have had a whole case worth of RB for about $3. As for the 5 or 10 years. I'm not entirely sure 5 years isnt a good guess however examining Jones Soda I can see that even after a product has passed its prime it can still last for years. No matter how you slice it RB will never be a Coke, Pepsi, or DPSU. And for godsake get some new ads!

Im sure by taste standards that people would choose the KMX over Red Bull (not knowing what brand is what). KMX tastes fairly decent to me for an energy drink. And I have to choke down a Red Bull once every 2 years, and I can't stand it. But we all know that sales are 7 to 1, Red Bull over KMX. But to stay with the topic, I hate that Red Bull is demanding 3 NEW spots for Red Bull lite, adding to their rows of Red Bull. But I guess they have the power to do so, but it still sucks. They should keep the 3 doors they already have, and not try to demand another door and another cooler.